Contents
   Career Coaching - What Is It?
   Step 1: Self Assessment
   Step 2: Resume Preparation
   Step 3: Crafting Cover Letters
   Step 4: Targeted Job Campaign
   Allen & Associates - Career Coaching Experts

Launching A Targeted Job Campaign

Whether you fax, email or mail your resume, a targeted campaign is still the most proactive method of job search. "The key to a successful direct mail campaign is to do your homework and diversify your search," states Rebecca Stokes, President of The Advantage, Inc. an executive resume development and career marketing firm. "Before jumping into a mailing campaign, you must determine who your audience is and how to target them," she says.

Recruiters are categorized by industry, position and geography. You should use the best mix of all of these categories to select those contacts who can best benefit your search. Because Recruiters know of multiple opportunities, one letter or fax transmission could yield several inquiries and interviews, giving you the most "bang for your buck."

With the rapid evolution of multimedia job search tools and the competitiveness of the employment market, many corporations are not publicizing their executive searches. According to statistics compiled by the U.S. Department of Labor, 73.9% of the available positions at any given time are not advertised, and some studies by such organizations as McGraw-Hill in their Business Week "Careers" publication indicate that the figure is closer to 85%.

To be considered as a candidate, you must get your resume in the hands of the appropriate hiring authority. Of course, this takes work. You’ll need to read industry publications, network with colleagues, and surf to a lot of company web sites to find out where the exciting projects, growth and jobs are. If you don’t have the time to do this, you may want to consider enlisting a third-party to do the grunt work for you. Either way, tapping in the hidden job market may be the most vital part of a pro-active, successful job campaign – particularly in a tight market.

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